Connections Consult, a company listed on the BVB and a model of best practices in the Romanian digital transformation market, announces the launch of its new corporate identity, reflected through the vision #TechHumanityForward, and a new name: Connections.
The new brand identity marks the first 20 years of continuous activity in the tech industry in Romania and was developed in collaboration with the creative team New Moon, the full-service digital agency within the GRF+ ecosystem of companies, and with the support of Syzygy Communication, an agency specialized in Investors Relations & Corporate Communication.
Along with the new brand symbolism, the company is redesigning its service architecture, a strategic reconfiguration that focuses on key directions that respond to both current customer requirements and future trends: AI & Machine Learning, Cybersecurity, Big Data Analysis & Cloud Infrastructure or end-2-end Digital Transformation.
These services, already integrated by Connections in projects designed for critical industries – such as research, the public sector or the business environment -, allow accelerating the development of technologies with a significant impact on communities, in an economic period in which digitalization and automation come to complement people and their daily lives.
#TechHumanityForward reinforces the Connections team’s commitment to creating solutions that actively contribute to the progress of society and the digital evolution of the business environment.
“The Connections rebranding is a reaffirmation of our identity and the strategic direction we are on today, after 20 years of continuous innovation in Romania. In a technological world in constant evolution, we want to be perceived as a trusted partner, with proven expertise in creating innovative solutions with real impact in society. It is a step meant to support our growth and better align us with the market needs in the coming years”, says Anca Maria Călin, PR & Marketing Manager.
A brand built on innovation, responsibility and commitment to people.
The new Connections identity reflects the brand’s mission to inspire and support people, partners and societies, contributing to a more connected future through technology.
“The stock exchange listing (2021) represented a public commitment to transparent and continuous growth, as a partner in major digitalization projects in Romania. 3 years later, we have a consistent and relevant portfolio, and today’s rebranding brings a new public confirmation of the path we are on: we want to accelerate the journey towards a future where technology amplifies human potential and evolves with it, inspiring every community to live better and more authentically”, says Bogdan Florea, founder and co-CEO of Connections.
Sustained growth and care for the team
A key pillar in Connections’ growth vision has always been people – both those who work on developing technological solutions and those who contribute to the company’s story, through their trust, as investors and customers.
“We put people at the center of everything we do. Our projects are developed by talented people, who build them to increase the collective power of the communities that use them. Technology is at the service of people, not the other way around, and people are a significant part of our long-term success,” explains Radu Marcu, co-CEO of the company.
Also as a confirmation of the way it relates to people, Connections has the status of Transparent Company on the Undelucram.ro platform, and the team’s core values include Innovation inspired by people, Transparency and Continuous Learning. The company builds value for its partners through products and services that have as pillars Anti-fragility, Trust and Entrepreneurship, these representing the Connections “footprint”.
New identity: a connection between technology and social impact
“Connections puts technological innovation at the service of people. We were thus inspired from the first interactions by the way the company amplifies its entrepreneurial spirit and the antifragility with which it treats each challenge, all through the lens of valorizing human potential. The new identity places the brand story in a perceptual system that truly reflects what makes the company unique: developing networks of balance between technological advancement and positive impact on communities. The slogan “Tech Humanity Forward” was a natural choice: developing cutting-edge technology, always at the service of humanity, to amplify the potential of each of us. Our thought process was guided by the desire to express this mission in every visual element of the identity, to convey that technology is not an absolute imperative, but a tool to create a better future for all,” says Andreea Gavrilă, Creative Partner and co-founder of New Moon, an agency with top skills in the area of digital communication, part of the GRF+ communication group and Connections’ rebranding partner.
From now on, Connections will be publicly known under the simplified name: Connections, while the legal name Connections Consult will remain unchanged in official documents. The stock symbol (CC) is retained.